https://gtmos.run/insights What the outbound engine sees across every program it runs, and a playbook for selling into one market a month. en Thu, 08 Oct 2026 12:00:00 GMT https://gtmos.run/insights/playbooks/2026-10-08-life-sciences/ https://gtmos.run/insights/playbooks/2026-10-08-life-sciences/ Thu, 08 Oct 2026 12:00:00 GMT Playbooks In the last year 65.3% of large US life sciences companies had a dated, public event that changes who buys and when, and 25.1% had two or more kinds. https://gtmos.run/insights/playbooks/2026-10-08-software/ https://gtmos.run/insights/playbooks/2026-10-08-software/ Thu, 08 Oct 2026 12:00:00 GMT Playbooks In the last year 62.8% of large US software and IT services companies had a dated, public event that changes who buys and when, and 14.2% disclosed the cost of a restructuring. https://gtmos.run/insights/playbooks/2026-10-08-manufacturing/ https://gtmos.run/insights/playbooks/2026-10-08-manufacturing/ Thu, 08 Oct 2026 12:00:00 GMT Playbooks In the last year 62.4% of large US industrial manufacturers had a dated, public event that changes who buys and when, and 16.6% bought, sold or separated a business. https://gtmos.run/insights/personalization-unification https://gtmos.run/insights/personalization-unification Wed, 08 Jul 2026 12:00:00 GMT Essays AI made personalization free, so everyone's outreach is now identical. The bottleneck moved from writing the message to feeding it context. https://gtmos.run/insights/gtm-stack https://gtmos.run/insights/gtm-stack Wed, 08 Jul 2026 12:00:00 GMT Essays The six layers, the tool explosion, and why more software keeps making reps worse.